Affiliation may be a great sales channel, if you choose a bad affiliate platform, not suited to your freelance activity, e-learning trainer, the consequences can be detrimental or even dramatic for your business.
If there is one thing to keep in mind, it is that your affiliate program must meet and best meet the expectations of your affiliates . By this requirement, let’s take a look at how to choose your affiliate platform and without hurrying.
Each of them has advantages and disadvantages that I will define according to 7 key factors :
- 1. Reliability
- 2. The financial cost
- 3. An affiliate network available
- 4. Support of the affiliate program
- 5. Independence: a direct relationship with affiliates
- 6. The brand image
- 7. SEO affiliate link
1. Traditional affiliate platform
==> affili.net; effiliation.com etc.
Many large companies and recognized e-businesses have chosen this type of classic affiliate platform for three reasons :
- their reliability;
- possibility to benefit from a large network of sites;
- management of their program externally (animation of the program, payment of the affiliates).
The platform deals with everything, but in return, these companies have to face the expensive financial costs related to this solution.
For example, imagine that you offer 20% commission to your affiliates.
The platform asks you 25% of the amount you pay to your affiliates.
Total all expenses included: 20% + (25% of 20%) = 25%
Or 5% per sale for the platform.
2 Affiliate Platforms in the Digital Sector
==> 1TPE.com, Clickbank etc.
These two solutions are conceivable only for the sale of ebooks, infoproducts. For the sale of quality online training, without harming your brand, I find that 1TPE or Clickbank is not an option.
3. SaaS Affiliate Platform (software as a service)
After testing this affiliate platform, I was delighted by its performance and reliability. No commission on sale or installation fees. Only a monthly subscription without commitment. For 69 euros / month, you get all the elements to effectively manage your affiliate program.
4. Affiliation program integrated into a training platform
==> Example: Teachable
Managing the technology of an affiliate program is complex and requires considerable work and real expertise. Often, with this type of all-in-one tools the reliability of tracking is not at the rendezvous and your affiliates get rudimentary statistics and little exploitable.
5. Script or plug-in to install
==> Postaffiliatepro, Magicaffiliateplugin etc.
This solution is especially used by people who have very little financial means. With just a fixed cost to install, you can deploy your own affiliate program. However, the implementation is not easy and takes a considerable time to configure everything.