The blog has become an essential tool to gain traffic to a site. It complements promotional and direct sales strategies based on an e-mailing campaign, paid advertising or standard prospecting.
After creating your Shopify online store, creating an audience will fuel your traffic. Blogging allows you to share content that will guide your visitors to your e-commerce site. It also guarantees better conversion rates for your prospects, thanks to engaging content. These publications will, among other things, create warmer links with readers to encourage them to visit your site.
In addition, it is not necessary to publish a large amount of content on a blog to discover the benefits. Only one quality publication per week will allow you to attract Internet users and convert most of them into customers for your Shopify e-commerce site.
Improve your brand awareness and visibility with blog content
The structure of a blog is ideal to publish contents favorable to the setting in trust of the Net surfers. It allows to tell the story of your brand and highlight the qualities of your products or services. The generated traffic makes it possible to improve the ranking rank in the pages of results of the search engines, but also to be noticed by press sites which are relay privileged at the level of a wider public.
The blog, an indispensable lever for branding
The content of a post on a blog is great for posting valuable posts for your business. An article allows you to share more details about a Facebook post or tweet that Shopify solutions already offer automatically. You can also promote your products more easily with beautiful images, videos or podcasts that will address their advantages, qualities, provenances and guarantees.
However, it is essential to look after the main title, which will give a glimpse of the subject and a foretaste of the story that will be told. With the ability to include many types of media, including visuals, a blog article is particularly suitable for storytelling. This practice engages the reader in the brand’s history, to create a bond of trust and a sense of belonging.
The steps of creating your business, designing products in response to a community demand, your inspirations and aspirations are all content ideas that will captivate the audience your blog. You will be able to incorporate effective descriptions of your products, such as their manufacturing procedures and their sources, to promote them.
Improve the referencing of a site thanks to the blog
The audience of a blog is a proven growth factor for the website traffic it promotes. This is partly because blogging helps to improve visibility, thanks to better SEO at the search engine level. You can use your blog to complement the SEO strategies of your Shopify e-commerce site.
Indeed, the publications will firstly increase the number of pages of the site and thus the internal links. But they will also allow to multiply the links that point to your site from third-party sites. These backlinks can also come from social networks and will significantly improve the ranking of your online store in organic results of Google.
Nevertheless, it is advisable to publish regularly, even at low frequency. Indeed, the new activities on the blog are considered as regular updates of the site, and are rewarded by Google. This one will notably integrate the site in its ranking of confidence concerning certain requests. You can easily get on these by integrating them into your content marketing strategy. Indeed, blog posts are particularly suited to strategies based on long-tail keywords.
How to easily enjoy the benefits of a blog?
Posting blog posts may seem difficult, but you do not have to be a seasoned copywriter to get there. Indeed, a short publication can enjoy the same benefits, if its content meets the needs of Internet users. When you have achieved a certain notoriety, you will even be able to monetize the audience of your blog with appropriate advertising content.
The blog, a channel of communication in its own right
One of the best ways to build audience for a blog is to target issues ignored by competition. Published content must allow Internet users to find answers to their questions, doubts and other concerns.
In the business sector of your e-commerce site, there must indeed be certain issues that your prospects want more information. By basing your publications on the questions of your visitors, you will be guaranteed to score points in relation to the competition.
Using the queries of visitors to the blog and the site to identify the topics to be treated in the content is a trick to retain an audience, but also to be sufficiently specialized articles.