You are just finishing writing blog content. Do not think that everything is over. You still have the essentials: promote your blog post …
Do you want many people to read your publication? So you will need to communicate your content in order to generate traffic and develop your audience.
When you write quality text for a BtoB or BtoC blog, it is imperative to highlight it and make it known. To achieve this, specifically develop blog post promotion actions in your content marketing strategy.
Should We Really Promote A Blog Post?
You wonder if it is really necessary to promote your blog post. Basically, you wrote an excellent article, very interesting and perfectly copywriter. So you think that’s enough.
Of course, if you just want your contacts and your loved ones to read your content, that’s enough. On the other hand, if you want to interest more people, to find new qualified contacts and to obtain a consequent traffic, you will have to foresee real and consequent promotion actions.
A quality of writing, a content bringing a real added value as well as an originality of subjects and angles of attack are not everything. Even if they are the base.
You have spent a lot of time collecting information, thinking about how to treat your topic, writing the article, and formatting and editing it. It would be a pity nobody benefits!
How would you like someone to find your fabulous blog article if you do not relay it enough? The net is far too vast for any blog to find its target audience without promotion. Even blogs with strong traffic and exceptional reputation promote.
So, of course, you do not have the time. Of course, promoting a blog article is an important additional work. Of course, your article is absolutely exceptional. But we’ll have to get started! Otherwise, you may be the only one to like your awesome publication. It would be a shame, right?
Do you find that superfluous? Do you think that spending several hours writing a ticket that will not be read is not a waste of time?
To promote a blog article is to properly put in value a consequent work which deserves it, it is to accompany a content to the end of the way so that it conquers its audience, it is to give him the possibility to deploy fully its qualities in the eyes of the largest number of Internet users.
You need to be pro-active if you want to have a chance to be read, to get more traffic and to develop a qualified audience. This is the ba-ba of content marketing. You will need to invest time and skills to publicize each of your blog posts.
How to promote a blog post? What tips and techniques give visibility to your content? How to generate additional traffic on your blog? Here are 5 solutions to boost the communication of your blog posts.
1. Integrate Your Content Into Your Newsletter
One of the fundamental steps to make a new ticket known is to send it to your contacts registered to the newsletter . Be sure that your emailing list is always up to date. You can test with your audience, either a shipment during each publication, or a shipment at a certain periodicity (daily, weekly or monthly). To facilitate multiple shipments, consider a solution such as MailChimp, Sarbacane or Mailjet, for example.
2. Share Your Blog Post On Your Social Networks
Communicate your content by relaying it on your social media profiles: Facebook, Twitter, Pinterest, Instagram, LinkedIn, Viadeo, … Depending on your target audience, you define which are the most relevant to promote a blog article in BtoB or BtoC. Remember also to take into account the differences of use of these social networks: adapt your speech, optimize images, prefer certain schedules, vary formats …
3. Relay Your Post To Facebook Pages And Groups
Find groups or Facebook pages related to your area of activity . Share your text when it is published. However, be active in the long run by commenting and sharing other content, otherwise you will pass for a spammer.
4. Share Your Blog Post In LinkedIn Groups
Professional social networks such as LinkedIn are rewarding for a business . For a professional blog, consider using them by publishing your article in different groups related to your theme. For a B2B blog, it is an essential vector for prospecting and therefore promotion.
5. Optimize Your Content For SEO
In order for the promotion strategy of your content marketing to be truly sustainable, bet on SEO . It is essential that your article is properly optimized so that search engines understand what it is about and give you visibility. Play at all levels: keywords, title, subtitles, internal mesh, images. A good optimization allows you to capitalize on the success of publishing your content over time.